MindSorter: Untangling the Self

MindSorter: Untangling the Self

Living in Superposition

The truth behind truth

C.'s avatar
C.
Sep 24, 2025
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A double exposure of a woman standing in front of a street light
Photo by Branislav Rodman on Unsplash

I’ve been circling around this new piece with Tylenol as the unlikely entry point. First, the recent headlines about acetaminophen and autism, and then the story of 1982 when Tylenol was poisoned and Johnson & Johnson had to manage that crisis. What started for me as a marketing lens quickly opened into a worldview l…

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© 2025 Christian A. Rivera
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